Agenda

Wednesday, 7 August

08:30 - 09:30

Registration & Welcome Tea

Register yourself, grab a tea and prepare to kick start a day full of interesting sessions, hearing the industry stalwarts, and network and collaborate with cross industry peers.

09:30 - 11:00

Inaugural Session: Growth Drivers in the Rural Economy

Be a part of the Inaugural session where our advisor-cum-mentor Mr. Pradeep Kashyap will set the tone for the two-day summit with his Keynote address.

This session would highlight the successful strategies which effectively cater to rural Indian consumers across sectors and bring together Policy makers, consultants and key-stake holders in the Rural business to discuss the current trends in rural markets on date, it’s growth across the years and how it is anticipated in the coming years considering the rapid transformation it has undergone in the past few years.

11:00 - 11:15

Networking Break

The networking breaks shall be a way for you to interact with eminent speakers and industry peers.

11:15 - 12:30

The Leaders Dialogue: Understanding the New Rural Consumers

Brands have realized that the rural consumer possess similar choices as the urban consumer, and hence with much conscious efforts they have started to expand their footprints in rural India for a successful market penetration and sustainability.

This session shall have on board leaders of the disruptor organisations which changed the way one used to look at rural markets and focus on understanding the New-rural consumer, based on their segmentation, and thus further analyze the consumer behavior by highlighting its preferences, spending capacity, etc. The session shall also discuss about the new-age tools such as Online platforms, Data analytics, etc. in relation to its role and importance in understanding the rural behavior.

Q&A

12:30 - 13:30

Lunch & Networking Break

Meet and Interact with eminent speakers and industry peers during the lunch break.

13:30 - 14:30

Managerial Meet: Ensuring the right product & service for the Rural Markets

“Rural consumers prefer only cheap products or services” has been proved as a myth. And since Indian rural markets are not homogeneous, it is impossible for any product to be in a particular lifecycle stage across the country.

The session shall include the speakers from the managerial level of an organisation who are decision-makers and discuss on how to customise the right product/service as per the demands and requirements of the Indian rural consumer based on the factors such as, market size, product lifecycle, cost factor, right product mix, etc.

Q&A

14:30 - 16:00

Communicators’ Conversation: Rural Communication – Beyond Haats & Melas

A Haat or Mela in rural markets has always been a treat to the eyes with plenty of products and experiential offerings. But, today does it remains only till the conventional timeless platforms for brands to promote their products or the marketers are going beyond it?

Listen to the communication experts who are behind converting the ideas into reality and sharing their experiences on how they planned and succeeded from their new communication tools and platforms, and what challenges they faced in their initiatives.

Q&A

16:00 - 16:30

Coffee Connect

Connect with eminent speakers and industry peers over a cup of coffee while learning from their experiences and creating future connects.

16:30 - 17:00

Fireside Chat: The success factor beyond Brand Awareness & Availability

Indian rural market has evolved beyond being a mere addition to the marketing mix of the organisations, and now plays a major part in any company's business plan. Since the rural consumer today is much more conscious and aware about the choices they make over various products and services being available to them, various companies need to market their offerings with effective consumer engagement strategies.

Listen to the panelists in a fireside chat on whether it is only the brand awareness & availability which work as the success factor for any brand in attracting or retaining the rural consumer, or it is much beyond that.

Q&A

Closing Ceremony – Day 1

Thursday, 8 August

09:00 - 10:00

Registration & Welcome Tea

Register yourself, grab a tea and prepare to kick start a day full of interesting sessions, hearing the industry stalwarts, and network and collaborate with cross industry peers.

10:00 - 11:30

Presentations & Dialogues: Digital technologies in Rural Marketing – Success and Challenges

Digital connectivity is changing the way people accept a brand. The growing tech-savvy consumer base across rural is making it the best field for the organisations to showcase their innovative offerings to the rural consumers.

The session shall discuss the success and challenges which organisations' come across while reaching out to the rural markets using digital technologies, the present digital infrastructure in rural, bridging the digital divide, digital marketing strategies in rural, market prioritization by data analytics & technology and drawing meaningful insights from big data.

Q&A

11:30 - 13:00

Presentations & Dialogues: Reaching the last mile through Business model innovation

Companies have been following the traditional hub and spoke model to reach the rural consumers. However, competitive pressures push organizations to think out of the box and innovate in their product & process to gain the competitive edge.

This session will try to address the following questions which come up in a marketers mind when approaching business model innovation:

  • What is the shift in thinking paradigm for looking at the BOP for business model innovation?
  • What alternative models are gaining share at the edges of our industry?
  • Process and structure - R&D lab / innovation cell? How much funding should be allocated to it? How to identify and hire the best talent?
  • What would be the gestation time for a large innovation to set up before its start delivering results?
  • Do I need to convince the board on how imperative it is to focus on innovation? What kind of budget do I have?

Q&A

13:00 - 14:00

Lunch & Networking Break

Meet and Interact with eminent speakers and industry peers during the lunch break.

14:00 - 15:00

Change-makers’ Discussion: Public Private partnership in providing affordable solutions

The government stands committed to make things available and affordable for each and every one across the country. But due to lack of proper infrastructure and other factors in rural areas, it is not able to cater to the needs of everyone.

PPPs bring together the collective power of all the stakeholders in the ecosystem and it can transform the country at multiple levels.

The session shall highlight the Evolution of PPP to PPPP (People Public Private Partnership), Business Models Created In Partnership, Areas where private players and donor organizations can join hands and further discuss on the Current Challenges & road ahead for promoting partnerships.

Q&A

15:00 - 16:00

Panel Discussion: Way Forward for a Rural Marketer

This session will be summarization of all the sessions from both days and will derive the most conducive strategy to approach rural markets.

Q&A

Closing Ceremony – Day 2